The opportunities of experiential marketing

Published on 11 February 2021 at 16:27

The crisis of the covid-19 health pandemic has led to an adaptation to new technologies in order to be able to sell and promote our products and services completely online ("the new normal").

We have seen how several businesses have being forced to sell on-line and leverage social media networks, websites and apps to keep their businesses running as instore purchases have been reduced or even shut down. 

Some of these business owners have experienced an incredibly shifting from traditional commerce to e-commerce. A challenging but necessary digital transformation and adaptation. 

On the other hand, we have also seen how several businesses have reluctantly mastered  the adaptation to new technologies and with it the benefits of experiential marketing and its versatility.

So what is experiential marketing? Experiential marketing is the opportunity for the brands to benefit any time and make their customers satisfied by offering not only a product or a service but an experience, that cultivates a brand loyalty. The experience should be bold and bring an added value to the customer. This is a form of marketing that is a COVID-proof  and that can deliver many good results, for example: we have virtual opening days of universities, practicing bubble yoga workout or virtual tours to museums.

All of these initiatives have respected the covid-19 distance rules (touch-free concept) and have reached customers where they are now, in their comfort of their home and within 1,5 to 2 meters of distance.

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